Cross Channel Fragmentation

Challenge: Causes inefficient planning, buying, reporting. Leads to wasted media dollars. Prevents holistic measurement of reach/frequency

Prism Resolution: Unified Data Platform Integration, Identity Resolution Technologies, Automated Data Pipelines + Analytics Visualization, Master Data Management

Content Revolution

Challenge: AI - advances in content generation complicate production workflow strategy. Systems lack workflow automation and optimization in cloud

Prism Resolution: Production/Post-production configuration in Cloud, Content / Archive Modernization, Media Asset Management System Implementation, Remote Editing Workflows,

AI enabled content tagging and search, Archive Monetization.

Yield + Paid Media Optimization

Challenge: Audience clustering, impression volume measurement, AI/ML based forecasting, and campaign optimization all rely on significant data wrangling and management.

Prism Resolution: AI/ML Ops accelerators for Forecasting, Data Lakehouse Architecture, Decision Sciences Automation